Pilsener Brewing Co. Pride of Cleveland P.O.C. Beer Vintage T-Shirt

SKU 00170
In stock
Product Details

Pilsener Brewing Co. Pride of Cleveland P.O.C. Beer


The Pilsener Brewing Co., once located at the southwest corner of Clark Ave. and W. 65th St. in Cleveland, was established by Bohemian brewer Wenzel Medlin in 1892 and was incorporated the following year. The corner site of the Pilsener Brewing Co. was once known as Pilsener Square. The name Pilsener comes from the Czech city of Pilsen, where the light Bohemian lager beer was first made. In 1917 Pilsener produced 4 different brews: P.O.C. (which stood for "Pilsner of Cleveland"), Gold Top, Extra Pilsener Beer, and Pilsener Dark Lager; consumers received coupons for the return of empty bottles and exchanged them for premiums in a Pilsener catalog. Brewery operations were interrupted by prohibition, but bottling resumed on 2 May 1933. The Cleveland-based City Ice & Fuel Co. took control of Pilsener in 1935. City Ice & Fuel later diversified its line to include cold storage, dairy products, and ice appliances in addition to brewing, and in 1949 it became the City Prods. Corp. In 1960 Pilsener employed 300 and had an annual capacity of 375,000 barrels. In Jan. 1963 the Duquesne Brewing Co. bought the brewery and the P.O.C. label, and all brewery operations ceased. P.O.C., which now stood for "Pleasure on Call" or as most locals called it. "Pride of Cleveland," was brewed by Duquesne in Pittsburgh. Ironically, when Duquesne went out of business 10 years later and sold its brand names to C. Schmidt & Sons, P.O.C. was again made in Cleveland, until Schmidt closed its Cleveland operation, the city's last brewery, in 1984.

Garment Details


Like all our designs, this one is treated with our signature 'relic-ing' process which includes our own secret recipe of hand-painted chipping, cracking, fading, and just the right touch of yellowing to ensure that it looks the part of a true vintage imprint.** We lay these works of art down on premium BELLA+CANVAS 3001 Unisex Jersey Short Sleeve Tees, one of the softest, best-wearing t-shirts available today, via state of the art direct to garment (DTG) printing which allows us to create a vintage effect that simply can't be accomplished with other printing methods. In short, these shirts are everything you've dreamed of and more - it feels soft and lightweight with just the right amount of stretch making it comfortable and flattering for both men and women.


  • 100% combed and
    ring-spun cotton*
  • Fabric weight: 4.2 oz
    (142 g/m2)
  • 30 single
  • Tear-away label
  • Shoulder-to-shoulder taping
  • Side-seamed

All BELLA+CANVAS tees are WRAP Certified, ensuring everything from human resources management, health and safety standards, environmental and eco-friendly practices, legal compliance including import/export and customs compliance, and security standards all exceed accepted industry standards to guarantee a sustainable, ethically source garment that you can feel good about.


*Heather colors are 52% combed and ring-spun cotton/48% polyester. Athletic and Black Heather is 90% combed and ring-spun cotton/10% polyester. Ash color is 99% Airlume combed and ring-spun cotton and 1% poly. **Due to the nature of the printing process and different sizes of shirts offered, imprint position and scale may vary slightly from the product images, but we do our best to be as accurate as possible.

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